apo histha mayo bhuvastha na urje dadhatana

(Rig Veda, 10.9.1)
” O Water, because of your auspicious presence, the entire atmosphere and everything around us becomes refreshing and enlivening. You are the source of our vigour and strength”

Water as we know of it is a parametric determinant in our lives , our body is composed of almost 70-80% water , and so is our mother Earth . Water is imperative for our living and its importance is well defined in our Indian culture and mythology . Our holy books speak highly of the sacred rivers in India and give our holy river Ganga a stature of “maa”  that is mother. Not only it is important for our living but it is also a key development parameter on a national level. It is now indispensable for businesses to become environmentally sustainable in near future and not only conserve water but also propagate efficient reuse of the natural resource.
To understand this phenomenon of effective conservation we found ourselves attending the Nexus conference on National Water Conservation 2017 presented by Govardhan Eco Village . Govardhan Ecovillage is a model farm community giving an example to humanity that by using nature’s gifts in a sustainable way in a spirit of compassion, love , and respect to others, we find the deepest fulfilment withing and can become instruments of real positive change in the world.
To conserve water we need to understand the importance of water within ourselves , and if we believe that all around us is a gift from only one source we learn to be grateful for all the gifts. ” Dharma is the spirit of water conservation ” states Maharaj H H Radhanath Swami – founder of Govardhan Ecovillage.
It is the disconnection within our true self and with other including mother nature eventually causes us to live in greed, envy arrogance and pride and start considering ourselves as proprietors of nature and not as caretakers. Hence it is important for us to connect ourselves with nature , to join hands with it and find solutions not by force but by collaboration.
Water as it seems is one of the most important issue yet one of the most neglected ones as exemplified by Mr. Madhur Bajaj – Vice Chairman and Whole-Time Director of Bajaj Auto Limited.
Bajaj has decided to take water as one of its top priority and have partnered with the Government of Maharashtra to implement the Chief Minister Devendra Fadnavis’s plan to make Mumbai tanker free.
To control such problems firstly a bottom up approach of implementation must be used where the initial steps will include making the people aware ,responsible and determinants of water conservation and secondly on a national level it is important to balance the droughts in the country with the flood.

A few other problems very well defined by Dr. Rakesh Kumar- Director, CSIR- NEERI were that the major source of water pollution is the cross contamination of waterways with sewage routes and the fact that out of the 370 million lts. of water used per day by Mumbai, 80% becomes sewage and in that 80% only 2% is contamination, rest is still water.
This real time scenario cannot simply be addressed by rain water harvesting but efficient implementation of methods by which this 98% of 80% water can be treated and supplied back are required. The technology , in this case is readily available, what lacks is sheer implementation.

A real time problem faced due to urbanisation is that almost 90% of the population resides in the urban regions of America and this has eventually led to commodification of water.
This subsequent commodification has led to a  decrease in the feeling of sharing and this causes disruption in the natural system, nature bestows equal resources upon all of us and harvesting it for personal gains will elicit horrific ramifications in the future.

As the water-man of India Dr. Rajendra Singh , awardee of the Stockholm Water Prize mentioned that India has to revive and rejuvenate its culture first then look towards technology for conservation methods because our history and culture has the power to imbibe in us the best practices for conservation of water , for treating water as our mother and we as its children. India once was a teacher for the whole world , a figurative mother whose teaching spread all across the planet because we were the only ones who respected ” neer, nadi aur naari” ( water, river and women ) . We have the power to make our country great again.

Respect water, Reduce the usage of water, Retreat , Reuse water and Recycle .

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